The taste of Europe on Indian Soil

EAT (European Art of Taste) is a program supported by the European Union and Italian Government that aims to present and promote the best of Food and Wine from Europe.

With the saturation of European products in the Indian market,it can get confusing to judge what is the best buy in terms of authenticity of taste.

EAT (European Art of Taste) is a program supported by the European Union and Italian Government that aims to present and promote the best of Food and Wine from Europe. By lending its support,the European Union guarantees the quality,authenticity and safety of the products.

The EAT program in India will educate the HoReCa sector as well as the consumer on the importance of country or region of origin specification,and the difference it makes to the ultimate quality of an olive oil or wine.

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Some of the products EAT has in its basket have received the prestigious PDO or GPI label.

For example,rigorous selection of raw materials like durum wheat for Pasta or specific territory of origin,like in the case of Provolone cheese,automatically confers unique and invaluable properties to the products.

As part of its India promotion,the EAT Programme has planned an exclusive series of activities between the 29th and 31st of October 2010 in Delhi.

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