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This is an archive article published on August 10, 2010

Tata Motors plans Land Rover assemblage in India

Tata Motors said it plans to assemble Land Rover SUV in India from next year.

Tata Motors on Tuesday said it plans to assemble Land Rover SUV in India from next year,besides it is also exploring opportunities to produce JLR brands in China,after successfully turning around the fortunes of the ionic British marques.

“We have seen a good response in India for our Land Rover vehicles. We will start assembling them in India from next year,” Jaguar Land Rover’s Chief Executive Officer Ralph Speth told reporters here on Tuesday.

Jaguar Land Rover was taken over by the home-grown Ratan Tata-spearheaded Tata Motors for USD 2.3 billion from Ford Motor Company in 2008.

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Besides India,the company is also looking to start assembling the JLR brands in China,where it has received good response.

“We are looking for strong joint venture partners to start assembly-line operations for our Jaguar and Land Rover (JLR) brands in China,which has emerged as the third-largest global market for Land Rover,” Speth said.

He said the Land Rover,in particular,has good response in the Chinese market.

“China is a good market for our Land Rover vehicles. We are looking to increase our market penetration in China,India and other developing countries,” he said.

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However,he did not give any time-frame for starting the assembly-line in China.

“We are facing a shortage of engines and are working with Ford to boost supplies,” he said.

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