Anaya enables people to express their thoughts in a more human way through multimedia interaction. Our first product,Protean is a visual communication tool for media houses which allows for better collaboration and reviews from across remote locations. Many creative people can come together and exchange ideas for improving the content quality in a real time. Its been developed especially for high quality media delivery to meet the needs of the animation and gaming industry.

Anaya aspires to be the technological springboard powering multimedia content developers through its research and developmental expertise.

The best advice I got8230;

During a conversation regarding business development at the Power of Ideas event at the IIM Ahmedabad,a mentor mentioned that although logic may open the communication channel to a client,it is only emotional engagement which opens his chequebook.

The defining moment

This would definitely be the time when both of us really were confident to start up right out of college. One is surrounded with a lot of insecurities with almost all his friends taking up jobs,enrolling into post-graduate colleges and planning to secure their future. We had been contemplating it for a long time and in that instant,we just decided to jump with both feet and test the waters.

What keeps me awake at night

Exhaustion and excitement are two states of mind that make up the fibre of an entrepreneurs life. Its about this excitement about the next days work which gives him a high. Identifying and attacking problems is the central part of our work and its not obliged to be bound by office hours.

I thought I would give up 8230;

We really love what we do and despite our lows,there has never been a moment when we wanted to give up. The two of us have never come across that situation. It has been a pretty good run for us so far.

My word of advice for others8230;

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Surround yourself with people who have built or want to build something of impact,youd be amazed to see the evolution of thought in such an environment.

Spend your mornings shaping your ideas,daytime practising their implementation,and evenings taking a walk with your mentor.

In the technology sector,never say no to building anything new as long as you are comfortable with programming,are smart and have Google on your side!

National Entrepreneurship Network,a non-profit organisation that supports high-potential entrepreneurs,contributes to this weekly feature