Actress Sushmita Sen has been appointed as the brand ambassador of Jafra Ruchi Cosmetics Pvt Ltd,a joint venture between US-based cosmetic brand Jafra and Indian firm Ruchi Soya Industries.
The company will train women in marketing its products,thereby creating job opportunities. Sushmita said she was glad to be part of a movement for the betterment of women in India.
I am glad that in my country,where there is a majority of women who are not educated,now there is a platform where they can come and train not just to make a living and empower themselves,but also bring about a development in their personality, Sushmita said. The actress has also been appointed as an honorary consultant with the company.
Mugdha Godse signs Herbalife
Herbalife,a global nutrition company,has signed on Mugdha Godse as the face for their Outer Nutrition range of products called NouriFusion in India.
This is the first time that Herbalife India will be associating with a non-sports personality. Through this,Herbalife India also plans to expand their range of Outer Nutrition products in the coming year.
Ajay Khanna,Country Head,Herbalife India said,We are very excited to welcome Mugdha into the Herbalife Family. Herbalifes belief that one can look healthier and younger with good nutrition from the inside out is well represented through Mugdha.
Commenting on her association with Herbalife India,Mugdha said,I am extremely honoured to be the first non-sports personality to endorse Herbalifes range of products in India. It is a matter of pride to be associated with an internationally respected brand like Herbalife and to be able to represent the companys philosophy of living an active and healthy life.
Herbalife India recently signed on Indias Badminton Champion and World No 2 Saina Nehwal along with five time Womens World Boxing Champion Mary Kom as their sponsored sportspersons.
Sonali Behl is new face of Dabur Real Juice
After having acted in many films and ad commercials,Sonali Behl gave it all up to pursue motherhood.
The actress is now back in her svelte avatar endorsing Dabur’s natural juice brand Real as brand ambassador. Company sources say that Dabur wanted to revamp their brand and bring out the nutrition aspect strongly through the new packaging and communication for which Sonali seemed a perfect fit to the management. The television ad featuring Sonali is currently on air.
Karisma Kapoor signed up as brand ambassador for Puretta Baby Wipes
Karisma Kapoor is busy signing endorsement deals for FMCG products. In the recent past,Karisma was seen endorsing California Almonds and Kellogg’s Chocos. The actress will now be endorsing Puretta Baby Wipes,a premium product from the house of Aditya Birla Group. The print campaign for the brand have been released.
Jacqueline Fernandes signs Titan watches
Jacqueline Fernandes,who rose to fame in the Apni Toh Jaise Taise item song in Housefull early this year,has been signed on as brand ambassador for watch company Titan.
Jacqueline will be seen sharing screen space with the company’s other brand ambassador Aamir Khan in a soon-to-be-televised commercial. Aamir is donning an accentuated lounge look in the commercial ad and is seen charming the beautiful women sharing the screen space with him.