SatNav navigation tool to guide across 628 cities

The product was unveiled at a function in Delhi,attended by over 200 sales and business partners of the company. The feature which makes this device unique is that it has video,audio and photo features—an innovation among other products of its category.

The new addition to the family comes with SatNav’s Ver 8.0 maps boasting of highest street coverage spanning across 628 cities and with whopping 2 million Points of Interest. Major cities are constantly updated by survey and customer feedback,and an additional 200+ cities have been added since the previous version of maps. The POIs are arranged in 42 different categories like Airlines,Airports,ATMs etc for the convenience of the user. SatNav intends to continue this

Priced at Rs 13,990,SatGuide Moov200 device will be sold through various distributors such as Gras Impex,Galiakotwala and also be available at major Large Format Retailers (LFRs) like Car Plus,Xcite,Jumbo,Gizmos,Croma,EZone,Reliance Digital,Autozone,Staples etc.,across the country.

IndianExpress.com caught up with Amit Kishore Prasad,MD,SatNav Technologies to know more about the newly launched device.

How is this device different from those already into the market?

Through this device we have tried to strike a balance by providing navigation along with the multi-media features such as audio and video. In a nutshell,by keeping a price tag of 13,990,we have tried to embed high end features at the entry level price. Thus we got,Moov200 entertainment device which also offers GPS Navigation is another step in that direction.

So,what type of customers you are trying to focus on through this device?

The current focus would be on the tech savvy,gadget savvy people who are hooked to the technological innovations. After having studied the global trends,we realized that majority of customers of such a device are people who are in their forties and above. People who have reached a certain level of stability are more inclined towards such services.

How are you planning the distribution of Moov200?

We have over 100 leading stores selling our products in each metro city and we look forward to further ramp that up in the near future.

What was the basic drive behind behind this new product?

We at SatNav strongly believe in the idea of applying innovation and technology to develop economical and efficient products which cater to the needs of the Indian consumers. We tried to follow the principle of ‘under commitment and over delivery’.