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This is an archive article published on May 22, 2010

Reebok,now a fragrance statement

Reebok,the leading name in sportswear and lifestyle products,has ventured into the vibrant and booming personal care space with Reebok Deodorants.

Reebok,the leading name in sportswear and lifestyle products,has ventured into the vibrant and booming personal care space with Reebok Deodorants,another step towards strengthening the brand’s long-standing bond with customers.

Reebok Deodorants,with five fragrance for men and three for women,will ensure the on-and-off-field ‘sporty’ feel and rejuvenate before and after a run,a jog or any sporty activity.

Sajid Shamim,Director Sales and Marketing,Reebok India,said: “ Understanding the needs of the urban market,we felt there was a gap for high performance sporty deodorants that we could address. We hope that the new Reebok Deodorants will excite consumers with their energising fragrances.”

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Reebok’s inspiring range of deodorants for men presents fragrances full of life & energy. They are specially made with the warmth of natural extracts to capture the playful spirit of the modern Reebok Man. The lively range of Women’s deodorants makes you revisit freshness with a play of natural spices and intense woody aromas. They are delicately refined with the touch of floral fragrances that shall leave you wanting for more.

Reebok Deodorants,specially recommended for before and after games,sports,work-outs or any activity,are priced between Rs 125 and Rs 165 and will be available at select Reebok outlets,modern trade outlets,kirana stores and others across India.

MS Dhoni said,“I am proud to be associated with Reebok and shooting again for their new TVC was a wonderful experience. Reebok Deodorant gives the perfect start to my day with its freshening fragrance.”

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