Its Polo for all

Polo Day Out is an initiative towards promoting the game to a much wider audience base. Considering most Polo events are restricted only to the prime amp; privileged; PDO has brought in a much desired change by designing an event that has a universal appeal,enticing all age groups amp; is open for all the polo enthusiasts at a nominal ticket price,hence encouraging wider participation. The carnival concept of Polo Day Out comprises of an international 3 men Polo match followed by stunt shows,fashion exhibits amp; top class music acts; a concept thats very fresh to India amp; offers an altogether new stream of entertainment. Like sport carnivals in US,Europe amp; Australia,Polo Day Out,opens doors for sports tourism in India,as polo is professionally being played in more than 16 countries in the world.

Commenting on the second chapter,Ankur Mishra,CEO,The Polo Company said Polo has been very close to my heart as I have been associated with the sport for many years now,having also professionally playing the sport for a while. The concept of Polo Day Out is new to India but has been very successful in other countries. Our idea is to generate momentum amp; sustainability for the sport by providing it with an alternate face that serves polo in a much entertaining format,to suit the likes of wide Indian stratum. It fills me with immense pride to have gained opportunity to close two of the most prestigious Polo seasons in India namely Jodhpur and Jaipur Polo Season. Being appreciated by the fraternity is an honour but the hard task of popularising the game amongst the people is still at hand and we are sure we can take the popularity of the game to the next level.

The Polo Company hosted the first successful Polo Day Out event in Jaipur in the beginning of the year which saw massive participation from crème-a-la crème to the aspirational urban youth,thus giving the sport the much needed shot in the arm. Keeping alive the aristocracy of the game,the carnival aims at introducing Polo to the youth not just as a spectator sport but also a career defining opportunity amp; has gauged tremendous public response to it. The brands associated during the Jaipur event included Ford,Black Dog,Kingfisher and Fortis to name a few and for the next two seasons,top luxury as well as aspirational brands are in the process of being finalized for this unique consortium of sport,music amp; fashion enthusiasts.

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