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Journalism of Courage
The average person makes more than 200 decisions about food every day,and most of the time isnt even aware of it. We may take a stand each morning when it comes to ordering a tall,nonfat,no-foam latte,but for the most part,we tend to consume whats put in front of us. When we eat out,everything from a restaurants lighting to the menu design to the size of the plate or cup influences how much we eat and drink.
But when Mayor Michael Bloomberg proposed a ban on supersize soft drinks in New York last month,the restaurant and beverage industries argued that people are in control of what they consume. We trust our customers to make the choices that are best for them, McDonalds tweeted.
The reason comes down to the fact that the human brain has a surprisingly tough time with geometry and often cant accurately gauge when an object has doubled or even tripled in size. Its even trickier when the object is a wide-mouth cup,larger on the top than the bottom. We tend to underestimate the increase in the size of any object, said Professor Chandon,director of the Instead Social Science Research Center in Paris. When you double the size of something,it really looks just 50 to 70 percent bigger,not twice as big.
In one study,dietician were asked to estimate calories in three fast-food meals. The baseline meal consisted of a three-inch ham sandwich,six chips and a 10-ounce cup of soda. The portion size was doubled in the second meal and doubled again in the third meal. Yet even the dieticians failed to see it,guessing 13 per cent to 26 per cent too low on the calorie counts. Of course,each of these mistakes is small on its own,but over time,our errors in portion perception can add up. For a weekly moviegoer who orders a supersize soda to sip on,the misperception translates to about 8,000 unintended calories a year.
