Fiat says it may not meet sales target

"There is a possibility of us falling short of our sales target," firm CEO Rajeev Kapoor said.

Having sold only 24,000 units till October in a highly competitive environment,Fiat India has that the company may not meet the sales target of 46,000 units set for 2010.

“Yes,we are facing stiff competition. There is a possibility of us falling short of our sales target of 46,000 units set for this year,” Fiat India’s President and CEO Rajeev Kapoor said.

The company had targeted doubling its sales in 2010 to 46,000 units from 23,000 units sold in 2009.

It is now looking at new strategies to boost the sales of its two premium cars — Punto and Linea. “We have adopted some new strategies to boost our sales and are hopeful of success in the coming days,” Kapoor said.

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