BSE,NSE top trading websites in India: Informate

Informate mobile intelligence claims BSE,NSE has highest reach amongst older age group in India.

Informate Mobile Intelligence is a consumer research company,which provides comprehensive market intelligence to enable the mobile industry understand the preferences of its customer base.

It achieves this through its proprietary metering technology (an application which is installed on the panelists handset) that captures actual handset usage of mobile users.

Informate Mobile Intelligence brings forth a set of metrics that according to the firm,will enable the industry to understand consumer trends,thereby offering products and services best suited for the market.

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Once this application,which is light and easily downloadable,is installed on the mobile phone,all activities on the mobile phone are monitored and the actual usage log is sent to the Informate central server through GPRS.

During the process of downloading the application and thus becoming an Informate panellist,the consumers demographic profile is also collected.

Informate claims to maintain transparency,as data is said to be electronically collected with very little possibility of human intervention. In addition,the company claims to have engaged top five audit firm to check the data collection,processing and privacy procedures. These precautions ensure that the data collected is highly accurate,as there is no interviewer or interviewee bias.

Informate Mobile Intelligence new study on ‘Top BFSI and Online Trading websites used by people in different age groups on Mobiles’ claims that within this segment BSE,NSE has highest reach amongst the older age group in India.

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The report says,age-wise,the younger age groups are seen accessing these portals for personal banking,life insurance and stock market related services over the mobile medium.

Amongst banks ICICI and SBI has the highest reach across age groups. The Banking and Finance application as a category is at a nascent stage with a total reach of only 8.7% overall currently,says the report.