Brand Concept to open 8 Paris Hilton stores

Socialite,actor and musician Paris Hilton is on a three-day visit to the city,which began yesterday.

The Paris Hilton bags are priced in the range of Rs 2,500-12,000 and are currently available in 35 countries across the globe. However,the Paris brand has not yet established a footprint in India.

“Bags and clutches are the first accessories that I notice in a lady,” Hilton told reporters during a media interaction here last evening.

Brand Concept will initially sell these products through Shoppers Stop,Kumar said,adding that later on,they will also be available in other large format stores.

The firm also plans to launch exclusive Paris Hilton stores and will open eight outlets by the end of this fiscal.

“By December,there will be four to five standalone stores and seven to eight by March,” Kumar said,adding that the number of such stores will touch 40-50 in the next three years.

The women’s fashion accessories market in the country is estimated at Rs 6,000-6,500 crore and Paris Hilton has 17 product lines,including handbags,eye-wear,watches,fragrances,apparel,footwear,music albums,pet products,stationery and bedding.

On the investment,Kumar said,”We have plans to invest USD 3-4 million in the next two years on brand building and setting up the stores.”