Birla Sun Life introduces services to make transaction easy

Birla Sun Life Asset Management Company today launched new services to facilitate easy transaction for its customers.

The new services include subscription through debit card,and daily systematic transfer plan.

“These initiatives are designed to empower customers to manage their investments effectively and with greater convenience,” Birla Sun Life Asset Management Chief Executive A Balasubramanian said in a statement issued here.

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The fund house had earlier launched Mobile Investment Manager through which existing customers could manage their investments.

Birla Sun Life AMC is a joint venture between Aditya Birla Group and Canada’s financial services firm Sun Life Financial.

The AMC has over 2.2 million investor scheme accounts and has Rs 64,217.03 crore worth assets under management as on September 30.

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