Amira Foods India is now ready to capture UAE market with its recent strategic collaboration with Choithrams. With this collaboration,Choithrams will distribute and place Amira premium Basmati brands- Amira Pure Basmati Rice- Traditional Basmati,Amira Indigo Extra long Grain Basmati Rica and Amira Good length Basmati Rice in the UAE market. Speaking on the occasion,Karan A Chanana,Group MD,Amira Group,says that ,Basmati is inter woven into cultural ethos of our country,a nature given gift of Indian sub- continent. Representing the heritage of Indian Rich royal cuisine,we see exponential growth in the Middle East as it has a refined culture. Choithrams is today a successful group with associates in diverse fields including wholesale,commodity brokerage,and the manufacture of edible and non edible items. Choithrams is an established house in UAE since 1974 and has grown to a retail chain with over 25 supermarkets in the emirates. With its unbeatably high standard of quality and service,Choithrams has become a name synonymous with excellence in the region today.
