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This is an archive article published on December 6, 2009

Aamir Khan to return as ambassador of tourism

Aamir Khan will once again reunite with Omprakash Mehra to spread the message of 'Athithi Devo Bhava'.

Bollywood superstar Aamir Khan will once again reunite with ‘Rang De Basanti’ director Rakyesh Omprakash Mehra to spread the message of ‘Athithi Devo Bhava’.

Four new commercials are being made for the Tourism Ministry,featuring the actor who once again is seen appealing to the public to stop defacing monuments and be cordial to tourists.

The aim of the commercials is to take further the ‘Incredible India’ campaign and are part of the ‘Atithi Devo Bhava’ initiative aimed at enlightening the public about being tourist friendly.

“The newly made four ad films are different from Aamir’s early films made by the same director for the ministry. Aamir is donning the role of a sutradhar (narrator) in these films,” said the official.

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