Watch the Mimic Men

Everyone is imitating each other. Look at the cult of advertising and you will see the signs: peppermint cigarettes mimic nicotine ones; apple beer bottles behave like beer, and are packaged in beer crates; and soda after protest over liquor advertisements is shown to behave like hard liquor. Also notice the differences: this is also true of those products that cater to kids, as consumerism and the advertising industry will treat the young child as a little adult.

Luxury brands are not far behind 8212; diamond companies are now selling kids lines; pet luxury products the argument is that a pet falls in the near-about zone of the self-indulgent bracket, as that of a child also gain ground. There8217;s another angle to the story: local advertising also caters to the child in the adult. Impress the girl, Bond style, for hair gel, a bike, washing powder or anything under the sun that being the point, or make your vehicle a monster through that brand of petrol. Knut is a phenomenon and so is Livestrong, among kids and adults both. So, we are increasingly headed towards the one perfect customer who regardless of age has similar demands, all of which can be satisfied by a product, most of which fall into types which work through a formula. It would be a rewarding comparison to divert attention to fundamentalists who are rearing their heads and raising their voices with such regularity. Give them anything, though notably a foreigner, and they are ready to roar.

The modus operandi is the same: ransack, burn effigies, shout, go to a lawyer, then shout some more.

Shilpa Shetty, Liz Hurley and, when the season is low, inter-religious marriages. Isn8217;t that the perfect formula for a fundamentalist, a phenomenon created for the perfect consumer? When it8217;s hard to distinguish between what is mob mentality and the thought process of an individual crusader, it is difficult not to concede that a formula is being followed. Look at the fundamentalist then, as an advertisement for his final goal or lack of it. Look at the fact that he has the formula 8212; the perfect advertisement, the perfect lines 8212; for his envisioned perfect customer. He will imitate the formula, create types like an ad industry a marriage, a kiss, or a walk on the beach, everything in the same scandalous 8216;type8217;. Though his beer will

always hit you hard, ridiculously so. It will be easier to laugh, then.