With the market for automobiles still not picking up fast enough, and the competition getting hotter, it’s pretty much open season as far as discounts and freebies go. You can ask for almost anything you want from most car dealers. Gautam Motors in New Delhi, for instance, is offering to pay the first year’s insurance on various Maruti models (upwards of the bare-basic M800) — you can trade this, if you like, for a complimentary music system or central locking. Rama Hyundai in South Delhi’s Bhikaji Cama Place, similarly, is willing to split the tab for the first year’s insurance on the Accent, and is also willing to work out a deal to cover the full tab.
And then there’s the huge cash discounts being offered, partly from the company and part by the dealers from their commission. Discounts on a white Santro LP whose ex-showroom cost is Rs 3.51 lakh are currently around Rs 17,000 (free insurance for the first year and Rs 5,000 cash), while that on the Rs 3.98 Alto VXi is around Rs 5,000. It’s around the same for the Zen VX, and Rs 12,000 on the Esteem VX. The Palio, perhaps one of the few really hot-selling cars right now, however, doesn’t offer any discounts.
What about the interest rates? These are truly bewildering and can vary from as low as 9 per cent to 13 per cent per annum on a reducing balance method. The catch, it appears, lies in the cash discounts. While the usual interest rate is around 13 per cent for most cars, some dealers are not giving customers the full up-front discount, but are adjusting this to get a lower interest rate.
And then there’s the discounts offered by the finance companies to get your custom — since they earn money on each car that’s bought on finance, they’re parting with generous amounts to entice customers. Take the Esteem VX again. The basic discount on this is Rs 12,000. But if you take, from Delhi-based Competent Motors, a Rs 4.5 lakh loan for a 3-year period, the discount goes up to as much as Rs 29,500. Take a loan of a lesser Rs 2.5 lakh for the same period, and the discount also goes down, to Rs 24,770. A 2.9 lakh loan for 3 years on an Alto VXi fetches you a discount of Rs 19,700, but take a Rs 1.9 lakh loan instead, and your composite discount comes down to Rs 17,370.
Several companies, like Fiat and even Maruti, allow you to pre-pay your loan after a minimum period of six months. For this, you pay the balance off in one go, and around 2 per cent interest on each lakh that’s left of the principle loan.
Most B-segment cars — M800 deluxe, WagonR, Alto, Santro — can be bought by making a down-payment of as little as Rs 50,000.
In the C segment, Hyundai’s Accent is selling at Rs 12,000 discount. In case, you decide to avail it, your monthly EMI will be calculated at 13 per cent — but if you forego this, the rate of interest comes down to under 12 per cent. In the case of an Opel Corsa, apart from the cash discount of Rs 10,000, you get an additional 3 per cent of the loan as a discount if you get the car financed from the dealer itself. Factoring this into your EMI can see the interest rate fall to even 9 per cent, as compared to the average rate of 13 per cent. Other freebies include a car perfume, mud flaps, foot/dickey mats, car and seat cover on both the Opel Corsa and Astra models.
The Ford Ikon generally comes with the first year’s insurance free — that’s a saving of nearly Rs 16,000. You also get a cash discount of Rs 12,000 on this vehicle. Again, if this is factored in, the interest rate comes down dramatically.