Trump to Stewart: You’re hired

Mark Burnett, the creator of The Apprentice and the producer of a new morning show for Stewart scheduled to make its debut next fall, said that he had discussed the idea extensively with her before she went to prison in October and that both he and Trump, his partner in the Apprentice franchise, considered her a perfect counterpart to expand the show.

While Stewart is known for her household advice and cooking skills, the show will focus much more on the business and marketing acumen she used to build a multibillion-dollar company and will try to reveal a side of her that was not a prominent part of her previous television persona.

Its contestants — probably 18 a season — will not be baking cakes or making wreaths but competing in tasks much like those on Trump’s show, except in the business of lifestyle, not real estate.

‘‘She’s a businessperson, and this is a business show,’’ said Burnett, who has visited Stewart once a month since her imprisonment and talked often about her dogged work ethic, displayed even as an inmate in her zeal in cleaning the prison’s floor-waxing machines.

But he added that the show, which he compared to expansions of the successful CSI and Law & Order franchises, would have a markedly different style from Trump’s show. ‘‘Martha has her own empire, which is a different look and feel,’’ he said, adding of the show.