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This is an archive article published on July 28, 1997

Telescope — Death has a bad rep

A young boy dies after imitating the dangerous stunts in a soft drink TV commercial. The commercial is promptly withdrawn by the company. A...

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A young boy dies after imitating the dangerous stunts in a soft drink TV commercial. The commercial is promptly withdrawn by the company. A similar advertisement by the same company, last year, had caused the death of another child. The company, then, had continued to telecast the advertisement but issued a briefly worded (and all too briefly seen) cautionary warning that the stunt in the commercial was performed by a professional and should not be copied by the uninitiated.

A CNN-Time investigation (Impact, CNN) last week, revealed that toxic wastes from American companies based in Mexico reportedly caused the birth of babies without brains. The companies denied any responsibility though most admitted that the waste emission controls in their Mexican factories were less stringent than those in their USA-based concerns.

In the first instance, television, led to a tragic accident; in the second, it exposed a tragic crime.

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In other news, a boy is kidnapped in Delhi even as his parents watch on helplessly; Sanjoy Ghosh hangs in limbo as contradictory press releases claim he is dead and alive; the man accused of killing designer Gianni Versace and four other men, commits suicide with a bullet through his head… Random, unconnected acts of violence. From the streets of Delhi to the streets of Miami, man’s inhumanity to man levels all differences. And though human brutality is as old has the human race itself, we still constantly search for the ultimate answer: why did those boys imitate the TV commercials? Why do people resort to kidnapping children like Tarun Puri?

Why did Andrew Cunanan, smart, good-looking, spill so much blood on the steps of a Miami mansion for all of us to see on TV (is that why he did it?) Why do companies so carelessly, casually throw out chemicals which everyone knows are harmful?

The anatomy of human destructiveness, as Erich Fromm once called it, has been placed under a microscope and its DNA minutely examined. Hundreds of theories have subsequently emerged. But they’re not enough, or even satisfactory. The average individual, who hasn’t sought understanding in the tomes written on the subject, seeks solace in less philosophically demanding explanations. It’s a sort of rites of passage: we try for comfort in reasons for the tragedies which befall us, we search for extenuating circumstances, we look for scapegoats to blame.

Television is a favourite culprit. The brutish box has been tried and found guilty. It’s on death row (forgive the pun). Repeatedly, you will read how perpetrators of crimes say they were influenced by a movie or by TV (and more often than not, a movie on TV).

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Can we prevent the unnecessary depiction of violence (or sex) without vitiating freedom of expression and the right of individuals to watch, read, etc., what they want?

Some steps might help but then again, they might not for the simple reason that it takes just one stray act of brutality on the box, to trigger off one violent reaction in one person. But here goes:

  • Careful vetting of what is screened on television. The soft drink ad shouldn’t have been telecast when an earlier version led to a calamity.
  • Grading television programmes (what about the news?) but not a la CBFC which clears all manner of violent and sexually obscene film scenes.
  • Introducing the V-chip (how many deaths will it take to introduce it?) which can block out programmes with sickening violence.
  • Establishing a children’s television trust which sounds awfully like another bureaucratic cog (or is it clog?) in the wheel but which could be useful. It could fund children’s programme (but then children will watch more TV!); it could play a watchdog(!?), monitoring the amount, quality of violence and sex, etc. on TV and publicise the findings, regularly (hopefully this would lead to self-awareness in the TV industry and people outside); it could put pressure TV channels to earmark time for children’s programmes and ensure that adult entertainment begin after hours for children ….
  • Such steps could diminish the responsibility of television in mindless violence and a child’s exposure to it. But, these are half measures. Best would be if we didn’t watch TV at all (how’s that for a reactionary idea?). If only…

    Yet, as the two examples cited above indicate, TV caused death in one instance; in the other, American companies were guilty. Therefore, responsibility for violence is as random as the acts themselves. The media does play a role but it’s one of many factors. That’s important to remember as we march it towards the electric chair.

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