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This is an archive article published on March 12, 2004

Slogan ke saath

In its poll slogans, the Congress has its ‘hand’ with the garib (poor), mahila (women) and of course, the aam aadmi (common man). ...

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In its poll slogans, the Congress has its ‘hand’ with the garib (poor), mahila (women) and of course, the aam aadmi (common man). But what about the common women? There’s a slogan to take care of that too: Congress ke haath aam nagrik ke saath.

The one targeting the poor is in black and white to emphasise the grim picture: Woh hukumat kis kaam ki, jisme garib ki zindagi mein sukh-chain nahin hai (Of what use is a regime which can’t provide peace and happiness to the poor)?

To upstage the BJP on the development issue, the party has come up with this:: Woh sirf apna vikas chahte hain, hum bhaichara aur sabka vikas chahte hain (They want development only for themselves, we want brotherhood and development for everyone).

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This one will invoking Indira and Rajiv Gandhi: Unke kaam aur balidaarn, hamari disha, desh ka maan.

And for the Generation Next: Nai sadi ka sapna hai, bharat ka jan-jan apna hai.

Another for farmers, women and the unemployed: Kisaan ke kushhali, mahilaon ko haq, naujawanon ko shiksha aur rozgaar.

To catch the eye of the woman voter — inspired by Sonia Gandhi’s statement when the tirade against her was at its peak: Akhir woh log ek mahila se kyon darte hain (Why are they scared of a woman)?

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Ignoring the BJP’s India Shining campaign, the party seeks support for nation-building: Aiye banayen desh mahaan, karein rashtra ka nav nirmaan.

What could be a blooper, if translated verbatim, is Sochiye; Congress ko vote dijiye (Think and vote for the Congress, not Think before voting for the Congress).

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