No wonder most ladies fight for bargains in the sales,but a woman’s love of shopping is just a throwback to her days in the caves,says a new study.
Researchers in Britain have carried out the study and found that female shoppers are only using the “instincts” they learnt from their hunter-gatherer Neanderthal ancestors,the ‘Daily Express’ reported.
According to lead researcher Dr David Holmes of the Manchester Metropolitan University,”Gatherers sifted the useful from things that offered them no sustenance,warmth or comfort with a skill that would eventually lead to comfortable shopping malls and credit cards.
“In our evolutionary past,we gathered in caves with fires at the entrance. We repeat this in warm shopping centres where we can flit from store to store without braving the icy winds.”
In fact,the study was commissioned by the Manchester Arndale shopping centre in response to an “unexpected” rise in January shopper numbers despite the dire state of the economy.
Arndale’s January visitor numbers increased by 350,000 on the previous year to 2.68 million.
Manchester Arndale Retail Business Manager Karl Clawley said,”It seems our gatherer instincts are coming to the fore and affecting the way we shop in these testing times.”