
From Extras to End Credits
Uma daCunha has been active in the world of media and entertainment for over 30 years now 8212; from the time she moved from Delhi to Mumbai to join Lintas as a copywriter. But she gave that up after her marriage to ad-Guru Gerson daCunha. quot;My heart was never really in advertising.quot; It was in movies and her next career move 8212; as a casting director 8212; suited her just fine. quot;I was a movie buff so my new career was great. It also meant that I could work from home which was better for me as well.quot; The flexi-time also allowed Uma to develop in other areas. Today, she is arguably India8217;s best representative at international film festivals and is the India correspondent for Variety. quot;Basically, I do any specialised activity that is involved with cinema.quot; Like helping TNT with its promotions.
In the past, Uma has worked with indie film-makers like Dev Benegal English August and Kaizad Gustaad Bombay Boys. And she is hopeful that young directors like them will bring about a sea change in attitude. quot;Directors like Kaizad, Dev, Nagesh Kukunoor and Shekhar Kapur have the right attitude to casting.quot; She also believes that these films will help the Indian actor gain international recognition. quot;Just as African American cinema has developed into its own genre, so will Indian cinema.quot;
And Uma should know. She works with the London, Toronto and Chicagofilm festivals and over the years, has had many participants come up to her and ask about Mani Ratnam and Kamal Hassan. quot;It helps that there are a lot more Indians on TV like Kabir Bedi and Anjul Nigam an LA-based actor who can be seen in serials like NYPD Blue and Murphy Brown. Then there is Om Puri who has done really well, particularly in Damien O8217;Donnell8217;s East Is East.quot; And if Uma is right, her latest project, Film India Worldwide, might just be the perfect vehicle to spread the word.