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This is an archive article published on February 11, 2004

Pak board finalises title bid for ‘Rs 20 cr’

Consumer electronics firm Samsung today bagged the coveted title sponsorship rights for the cricket series between India and Pakistan beginn...

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Consumer electronics firm Samsung today bagged the coveted title sponsorship rights for the cricket series between India and Pakistan beginning next month.

“Cricket fans in both countries are eagerly waiting for this series to take place and sponsors have shown a keen interest in procuring the title rights for this coveted series. I am very pleased to announce that Samsung has won the rights of title sponsorship for the India-Pakistan Test and ODI series taking place in Pakistan,” a Samsung statement quoted Pakistan Cricket Board chief Shaharyar Khan as saying.

Although the deal amount was not revealed officially, sources said that it was around Rs.20 crore.

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Two-wheeler major Hero Honda won the rights as co-sponsors while World Sports Group Nimbus was granted rights for ground sponsorship.

Hero Honda’s association with cricket began with the sponsorship of the India-Sri Lanka Test series in 1993.

Samsung India Director Ravinder Zutshi said “We are indeed very pleased to have secured the title rights to the forthcoming Indo-Pak cricket series.

“We are delighted to be able to bring these historic series to our customers and join them in celebrating cricket in the spirit of friendship and healthy competition”.

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The Indian cricket team is scheduled to tour Pakistan for a three-Test and five one-dayers in March-April.

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