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This is an archive article published on July 12, 2007

On EU Tube, sex is all that sells

The European Union feels unloved. Even when it does something useful, no one seems willing to give it credit.

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The European Union feels unloved. Even when it does something useful, no one seems willing to give it credit.

Just imagine, then, how the carpets of power in Brussels must have buzzed with excitement when some hip marketeer — perhaps, a well-paid consultant — came up with the idea of reaching out to the public through a newly created portal linked to YouTube. Surely young Europeans would now pay attention.

Well, they did, at least to one of the 49 clips currently available on youtube.com/eutube. In less than three weeks, Film Lovers Will Love This!, as the video is teasingly titled, has had close to 3.3 million hits. And, yes, it shows Europeans enjoying themselves being European — in bed. In just 44 seconds, it presents flashes of 18 heterosexual and homosexual couples having steamy sex, accompanied by breathless groans and climactic screams. European Union, indeed.

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