Spice Televentures recently launched its new venture Mobisoc Technology aimed at providing Internet-enabled services on all mobile phones. Dilip Modi, chief executive officer, Spice Televentures is leading this new venture as the chairman.When asked about the scope, the newly launched service Mobisoc has in the mobile world Mr Modi said looking at the 70 million GPRS consumers throughout the country, and with the number growing each passing day, Mobisoc has a big role to play in the times ahead. “Our target is to address this demand which is going to be there,” says Modi.Answering to how the selection of the 5 partners who have tied up with Mobisoc, at the start of the venture materialised, Modi said Mobisoc has tied up with Naukri.com, Jeevansathi.com, MakeMyTrip.com, FinancialExpress.com, and Sulekha.com as its initial partners to launch their applications using Mobisoc. “All the partners are leading players in their respective verticals,” he justifies.When asked how this new service will make a difference to the availability of Internet content on the mobiles, when so far this kind of services have not clicked with the customers , Modi said that at present 45% of the total bookings online are being done on the mobiles and it is just the starting phase.Mobisoc's flagship product, Mitr, would enable development of mobile applications for platforms like Java, Symbian, Android, iPhone, Windows Mobile and Blackberry and thus save developers from developing and testing their applications on different phones.The initial release of Mitr supports more than 100 Java enabled and Blackberry phones with support for other operating systems to be added shortly.Talking about the good future of consumption online services on mobile, Modi feels that very soon mobile would overtake computers in providing online services."We want to create an atmosphere where mobile phone truly becomes the entry point for all Internet related needs of a user. We expect that in next few years, consumption of email, news, classifieds, search, etc on the mobile would expand phenomenally compared to the PC. In a country where mobile penetration is much higher than PC penetration, we see more tickets being booked on the mobile than the PC, as users are exposed to the rich Internet experience and convenience of usage of mobile internet," Modi explained.
