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Journalism of Courage
MUMBAI, MAY 19: Mahindra Auto Specialities Ltd MASL, a wholly owned subsidiary of Mahindra and Mahindra, has delivered its first internet-based Quadro8217;, a vehicle customised as per the customer8217;s specifications.
quot;Quadro is directed at discerning customers who would like to accessorise the vehicle to personal taste without having to pay an exorbitant amount for the same,quot; executive director Mamp;M and MASL chairman Alan Durante said in release here today.
The vehicle8217;s basic price is Rs 4.3 lakh with rest of the cost corresponding with the nature of accessory demanded by the customer, it said.
Quadro8217; can be seen, designed and ordered from designcars.com along with customised accessories like body, colour, grills among others, it said. As part of MASL8217;s efforts towards mass customisation, leveraging the internet technology, Quadro was launched in January this year at the auto expo at New Delhi, the release said. A city-based businessman recieved the first Quadro on May 15, 2000, it added.
