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Journalism of Courage
Lallubhai
MUMBAI 8212; Lallubhai Amichand Ltd has recently launched a new line of stainless steel utensils called Elite Tribase8217;. This becomes yet another addition to the flagship brand Elite8217;. The Tribase feat is a result of a specially incorporated thermal technology. The cookware has an base which is composed of a thick aluminium layer cladded between two stainless steel layers in a way that the cladding doesn8217;t come off.
Mentholatum
MUMBAI 8212; Mentholatum India has launched its flagship brand Deep Heat 8211; Pain Relief Cream8217;. Deep Heat is the only non-greasy, non-staining pain relief cream available. The specialist cream has a deep penetrating action that relieves pain caused by backaches, muscle aches, sprains and arthritic pain. Deep Heat is available at all chemist outlets in two pack sizes-25 gm jar priced at Rs 25 and 30 gm tubes priced at Rs 28.
Godrej Hi Care
MUMBAI 8212; Godrej Hi Care Ltd has introduced the Good Knight 12-hour mat. The main feature of this product isthat the mat has 50 per cent more life than the regular mats and therefore the kit lasts for a period of 12 hours. This will primarily benefits the growing consumer need for a mosquito mat which works from sunset to sunrise. Good Knight 12 hour mat is competitively priced at Rs 49 for a pack of 30 mats against the regular mats which are prices at around Rs 43 for a pack of 30s.
Bajaj Electricals
MUMBAI 8212; Bajaj Electricals Ltd has launched a new ceiling fan throughout India called Bajaj 2001. The 16-pol sturdy motor 8212; with higher durability, less motor noise and efficient low voltage performance aspects 8211; enhances its engineering features, a company statement said.
Calida AG
MUMBAI 8212; Natural Textiles Ltd has announced the launch in Mumbai its exclusive range of inner wear and home wear. The company is a venture between Calida AG of Switzerland and Phulchand Export Ltd with a 50:50 equity participation.
Vam Organics
MUMBAI 8212; Vam Organics Chemicals, the leading adhesivemanufacturing in India and makers of the Vamicol adhesives, has launched Vam-Bond 2001. This reflects the company8217;s strategy to identify a particular market segment and slot Vam-Bond 2001 as a specialist adhesive.
