‘Indian hockey needs aggressive marketing like IPL’

“Instead of blaming each other for the debacle, it’s high time the officials thought something on the lines of the IPL.

Hockey needs corporate funding and sponsors just like the IPL to become popular,” he said.

Shetty said proper administration and a transparent system would do a world of good to hockey.

“With the upcoming IPL, it looks like cricket is our national sport. Why not hockey? It’s because we don’t have a strong and transparent body like BCCI in hockey.

“Look at the BCCI, who have popularised the game and everyone is talking about the IPL. Similar approach should be adopted in hockey also.”

Shetty, however, regretted that he did not have enough money to take a plunge into the IPL.

“To be honest, I was not having that much of money to stake a claim for a team. Shahrukh has done a fantastic job and he is a true businessman. Secondly, good partnership did not come my way to go for a joint venture.”

Refuting to talk about the blame game and internal politics involved in the game, Shetty said more financial and infrastructural support was needed for hockey’s development.

“We are talking about 80 years, but what the players have to do with those years. You don’t provide them with proper grounds, proper training and international exposure and are burdening them with allegations.” Shetty is hopeful that Indian hockey will regain its lost status in two years’ time.

“Give these boys sometime to come out of the trauma. All is not lost. I had interacted with these boys after their arrival. They were disappointed but not defeated by the circumstances.

“But then, winning and losing is a part of the game and it’s quite possible that one day you play like a king and other day you play like a novice,” he said.