
Facing stiff competition from Tata Motors which has jumped ahead to emerge as the number two car manufacturer in the country, Korean auto major Hyundai Motor India (HMIL) today announced that it will launch five new small cars this year in a bid to reinstate its market position. Hyundai also revealed its plans to launch a diesel variant of its bread and butter Santro but refused to give any timeline.
First off the block will be an environment-friendly compressed natural gas (CNG) version of the Santro within two months. “The demand for CNG vehicles is huge in Delhi and Mumbai and as the supply is strengthened in other cities, it will go up. Hence, we will launch a bi-fuel version of Santro, which will run on both gasoline and CNG in the coming summer. A feasibility study for other fuel options like LPG is on too,” said HMIL managing director H S Lheem.
Hyundai, which started exporting the compact car Getz today, will also launch three versions of the car in the domestic market. The car will be rechristened Getz Prime and will have three variants with 1.1 litre and 1.3 litre petrol engines and a 1.5 litre diesel engine. “The 1.1 litre petrol engine will basically enable us to take advantage of the excise duty cut in last year’s budget but it will not cannibalise the demand for Santro, even though the engine is the same. The 1.3 litre Getz that we have here today will get a facelift with the same engine while the diesel variant will come in the second half of the year,” Lheem said.
Close on the heels of these launches, Hyundai will launch a twin version of Santro, which till now has been under wraps with a codename PA. The car will be placed between the existing Santro and Getz and will come either at the end of the current year or early next year, Lheem said. “We had promised to launch two new cars every year but this year will see frenetic activity from us, as we have realised that the opportune moment for us to expand our base has come.”
Hyundai is clearly following in the foot-steps of arch rivals Maruti Udyog (MUL), which has given the consumer an array of choices in the small car arena. Just like Maruti, which has a Wagon R and Zen Estilo in the 1.1 litre platform and Maruti 800 and Alto in the 800cc segment, Hyundai will now have four models with a 1.1 litre engine.
The big news is clearly the diesel Santro, which is likely to sport a 1.1-1.2 litre engine, which will make it the smallest diesel engine in the country. Currently only Tata’s Indica offers a diesel variant in the small car segment but its engine is bigger (1.4 litre).




