ANIMATED

Frameboxx Animation confidently claims thatthe animation industry will be one of the few sectorsthat will remain untouched by the economic recession.

An animation firm that challenges the meltdown

Frameboxx Animation confidently claims thatthe animation industry will be one of the few sectorsthat will remain untouched by the economic recession.

And there may be truth in that. South Asia has seen asteady growth in animation professionals over the last fewyears. And India is at the heart of it. The overwhelmingnumber of films and television series that flood our TVchannels signals a trend that promises new opportunities.

Roadside Romeo has been hailed as a triumph in fusingthe best of western animation technology with the rightamount of Bollywood punch. Hindu-mythology-exploringshows on Cartoon Network and Pogo compare withthe highest standards of animation in the global mainstream.A recent NASSCOM report states that the animationindustry is expected to grow at a rate of 24 per cent toaround US 869 million by the year 2010.

Though there is a great demand for animation professionalsin the market, studying the technique is a luxuryfew can afford.

But Frameboxx Animation, a relatively new but alreadyrespected animation firm hopes to spearhead the growthof animation professionals in the country with a uniqueset of scholarship.

They8217;re providing educational assistance programmes ranging from Rs 10,000 to Rs 2 lakh to those who qualifythrough a test they organise throughout Maharashtra. Backed by Former CMD Adlabs, Manmohan Shetty,the scholarship schemes are initiated by Naveen Guptaand Rajesh Turakhia who set up the Frameboxx brand.

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8220;We8217;re sure that Animation as an Industry will notface the brunt of the economic meltdown. We are thusencouraging students with an inclination in Animation,to choose this as a lucrative career option,8221; Gupta, executivedirector and CEO, Frameboxx. Frameboxx will launch its programme on November 10 and would continueit till November 30. Students can appear at one oftheir 15 test centres. Students who clear the test will receivecertificates that state the percentage of scholarshipwon.

What is promised is a range of word-class facilities andlectures by experts in the field. The firm recently tied upwith Cambridge School of Art at the Anglia Ruskin University,UK for accrediting courses. Frameboxx has alsolaunched an online training website for computer graphics,animation and visual effects 8211; Clickboxx.tv. Frameboxx8217;s200 proteacute;geacute;s have found their place in famousproduction houses like Big Animation, Paprikaas,Dreamworks, Rhythm 038; Hues, Crest Communications,Red Chillies, Dq Entertainment.