Myra Vineyards launches India’s first unfiltered wine varietal

Ajay Shetty, Managing Director, Myra Vineyards, speaking at the launch said, “We conceptualised Misfit in 2013 and wanted to create an opulent blend that tastes great. With Misfit we have consciously attempted to try things differently from the unfiltered process of making the wine to appearance of our labels, and how it will be presented to our consumers. In the past, we entered the market with the only single varietal wine at a INR 330 price point and now Misfit holds the distinction of arguably being the first unfiltered red wine in the market that has been marketed.”

Misfit will be priced at Rs 1500 per 750 ml bottle.