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While the fashion world focuses on the big four fashion weeks in New York, Milan, London, and Paris, Ladakh recently made history by hosting the world’s highest international fashion show, setting a remarkable world record. Held at the world’s highest motorable road at 1902 feet ‘Umling-la’, the fashion show was organised under the Vibrant Ladakh Festival.
Advocate Tashi Gyalson, Chief Executive Councillor, LAHDC Leh applauded the World Record achieved at this show and extended gratitude to PM Narendra Modi and Home Minister Amit Shah for allowing foreign tourists to stay in Hanle.
This first-of-its-kind fashion runway was organised through the collaboration of the Union Territory Ladakh Administration, the Ladakh Autonomous Hill Development Council (LAHDC), Leh, the Ladakh Art and Entertainment Alliance, and with the support of the Indian Army and the Border Roads Organisation.
News agency PTI quoted an official saying that the fashion show saw the participation of international models from 14 countries, including two Ladakhi models.
This fashion show was aimed at symbolising and promoting the vibrant culture of India espoused in ‘Vasudhaiva Kutumbakam’. “The essence of Vasudhaiva Kutmbakam was further strengthened during the foundation stone laying ceremony for the Buddha Statue at Umlingla as the sands brought by the foreign models were also immersed,” noted the official X account of LAHDC Leh.
1st of a kind Ladakh’s International Fashion Runway held at 190024ft #Umlingla (World’s Highest Motorable Road) sets World Record.
The event was org by LAHDC Leh & UT Ladakh Admin in collab with Ladakh Art & Entertainment Alliance, supported by @IgpLadakh & @BROindia. pic.twitter.com/IUoGsXvufV
— LAHDC LEH (@LAHDC_LEH) September 29, 2023
Further, the fashion show also promoted the highly valued GI-tagged Pashmina of Ladakh. The official told PTI that the costumes donned by the models introduced the colour palette for the spring and summer 2024 and also showcased products made from Pashmina which is produced in the Changthang region of Ladakh.
At the event, Gyalson said, “Such unique initiatives will play a significant role in promoting and strengthening ‘Border Tourism’, which undoubtedly received a major impetus under the visionary leadership of Modi.”
The spirit of Vasudhaiva Kutmbakam was also highlighted in the foundation stone laying ceremony for the Buddha Statue at Umling-la as the sands brought by the foreign models were also integrated.
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