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This is an archive article published on June 26, 2018

There’s something called Hot Dog Water and it’s more expensive than a bottle of wine

This strange drink was served in a glass bottle with a single hot dog inside at the Vancouver, Canada, Car Free Day festival in the name of health drink. The unfiltered hot dog water dreamed up by a company of the same name costs around Rs 2,595.

hot dog water, Vancouver, Canada, Car Free Day, hot dog water, Car Free Day festival, unfiltered Hot Dog Water, Hot Dog Water lip balm, breath spray, Hot Dog Water body fragrance, indian express Have you tried the “healthy” hot dog water? (Source: Paki Faloda/Twitter)

There is no end to the list of bizarre foods. After all there’s a show called ‘Bizarre Foods’ by American culinary expert Andrew Zimmern dedicated to the single-minded pursuit of the regional cuisines around the world that is typically perceived as weird or disgusting. Now, there’s something called Hot Dog Water which apparently costs more than a bottle of wine. Yes, you heard us right!

This strange drink was served at the Vancouver, Canada, Car Free Day festival in the name of health drink. The unfiltered hot dog water dreamed up by a company of the same name costs around $38 (Rs 2,595 approx), but that hasn’t stopped people from buying it. The Canadian news organisation Global News reported that the booth that had hot dog drinks claimed it to be a ‘miracle drink’ that can help you look younger, reduce inflammation, and increase your brain function.

The drink was served in a glass bottle with a single hot dog inside. “There’s a fair bit of it that is too science-y for me, but from what I understand from the specialists here working on it, it’s this idea of like-likes-like,” Hot Dog Water CEO Douglas Bevans said in a statement when questioned by Global News.

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Twitter user Paki Faloda shared, “Never thought a day will come when they will sell unfiltered water in fancy bottles for $38 and that too with a hot dog!! #smh it was all a marketing stunt in Vancouver annual Car Free Day festival.

However, if you are thinking that this was the weirdest thing on the stalls then you are wrong. There were also hot dog water lip balm, breath spray, and body fragrance for sale.

As it turns out, this was a part of an elaborate gimmick. The print on the sign reads, “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices”.


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