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This is an archive article published on October 14, 2017

AIFW SS 2018: Milind Soman introduces India’s first ‘running sari’ in his collection

Milind Soman showcased the athleisure collection of his active lifestyle brand, Deivee, at Amazon India Fashion Week 2018 that he has founded in collaboration with Delhi-based designer Nida Mahmood.

milind soman, milind soman athleisure collection, Amazon India Fashion Week, AIFW, AIFW 2018, milind soman girlfriend, milind soman mother, indian express, indian express news Designer Nida Mahmood’s collection showcased India’s rich culture. (Source: File Photo)

Milind Soman returned to the ramp after a gap of six years at the Amazon India Fashion Week (AIFW). The 51 year-old-year showcased the athleisure collection of his active lifestyle brand, Deivee, that he founded in collaboration with Delhi-based designer Nida Mahmood.

For her collection, Mahmood derived inspiration from Indian women and India’s rich culture, bright colours and traditional textiles. The comfortable silhouettes were designed keeping in mind that it can be worn anywhere, be it a dance floor or a treadmill. The collection is said to have been made using 100 per cent recycled plastic bottles. Paying tribute to Soman’s mother Usha Soman, who matched her son’s steps, and ran barefoot at a marathon — in a sari, the athleisure collection included a running sari. A first of its kind, the design made sure it could be worn across women of all ages and sizes.

Some extraordinary women graced the ramp as well. Mann Kaur, a 101-year-old runner who holds the record for running 100 metres for her age category and Dolly Singh, a plus size Yoga teacher were present, and so were V Nanammal, a 98 year old yoga teacher, and Anshu Jensempa, a world record holder for climbing the Mt Everest two times within a week. These women were the showstoppers of the show, who proved the world that strength and will power can defy age!

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In addition, his mother and girl friend Ankita Konwar too graced the fashion show for him. The former actor and fitness enthusiast is rumoured to be dating the 18-year-old air hostess, who walked the ramp with him.

Soman’s 78-year-old mother flaunted her yoga moves to the audience, who were amazed by the lady’s strength.

Milind Soman with his mother at AIFW’18. (Source: File Photo)

What are your views about the collection? Let us know in the comments below.


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