The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of 'PRana 2024: Shaping the Story of India' on September 4 at The Leela, Chanakya Puri, New Delhi. As many as 20 key opinion leaders, over 100 C-suite leaders and top communicators have been invited to the industry's first story-telling convention. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth. Founded in 2001, the PRCAI is Indian PR industry’s flagship trade association. The convention has introduced a brand new speech format called ‘300Wise’, where speakers will deliver concise, high-impact visionary speeches in five minutes, inspired by the global trend of shorter speeches, which have been gaining popularity. Business leaders such as Nadir Godrej, Chairman & MD of Godrej Industries; Ritesh Agarwal, CEO & Founder of OYO Rooms; Guneet Monga, Academy Award-Winning Filmmaker; Kapil Sibal, lawyer and politician, amongst others, are expected at the event. During the convention, PRCAI will unveil a whitepaper named ‘IndiaKiAshaa’, sharing the country’s hopes and aspirations. The whitepaper will outline what India can achieve in the next five years, which will positively impact its brand reputation. "PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation's progress with two significant stakeholders - business leaders and reputation custodians. I am certain that the insights shared amongst these stakeholders will not only shape the future of public relations in India but will also contribute to the global discourse on reputation management and storytelling." said Deeptie Sethi, CEO of PRCAI. “From our ancient epics to modern narratives of innovation, India has always been the land of storytelling. As we approach India@100, there could be no better way for the PR industry to celebrate our rich heritage and aspirational future. PRana 2024 is more than just an initiative; it’s a celebration of storytelling, our thriving tradition on a global stage. Well-crafted narratives can inspire change, transform mindsets, and drive meaningful change, and this is the power of strategic communication that we will harness through PRana 2024. As our industry continues to grow and gain strategic importance across sectors, we look forward to crafting compelling narratives that will resonate with our global ambitions,” said Kunal Kishore, Vice President, PRCAI.
