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As tourists from 3 key states cancel in droves, visitors from South India keep a date with Kashmir

Rauf Tramboo, president of the Travel Agents Association of Kashmir, said that estimates indicate a loss of Rs 5,000-6,000 crore this tourist season.

Kashmir tourismThe tourist season in Kashmir starts in mid-March and lasts until mid-June, when summer vacations are announced in most parts of India. (Reuters photo)

With tourism in Kashmir dealt a blow, stakeholders in the sector are finding a “ray of hope” from visitors from the southern states. Businesses say that while there is a near-total cancellation of bookings from three key states – Gujarat, Maharashtra and West Bengal – those from the South are keeping a date with the Valley.

“Whatever damage had to happen has happened,” said Rauf Tramboo, president of the Travel Agents Association of Kashmir. “Cancellations have tapered to some extent, though there are no new arrivals,” he said.

Tramboo said that estimates indicate a loss of Rs 5,000-6,000 crore this tourist season, especially given that visitors from Gujarat, Maharashtra and West Bengal are cancelling in droves. North Indian states, stakeholders say, aren’t major contributors to the sector.

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Kashmir tourism While July and August are traditionally lean periods, tourists return to the Valley in September. (Express photo: Shuaib Masoodi)

“But there are very few cancellations from South Indian, which contributes 20-25 per cent, and that has given us a ray of hope,” Tramboo said. “We have also got some new queries for May and June.”

The tourist season in Kashmir starts in mid-March and lasts until mid-June, when summer vacations are announced in most parts of India. While July and August are traditionally lean periods, tourists return to the Valley in September.

“We are also going slow on promotions because of what happened,” said Tramboo. “Summer season is as good as over; now we are planning for autumn and winter.”

Manzoor Ahmad Pakhtoon, president of the Kashmir Houseboat Owners Association, said, “The government will have the exact figures. But what we can see from bookings and cancellations is that tourism is down by 90 per cent. From April 5 to June 9, houseboats used to be fully packed, but there is hardly anyone here.”

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Stakeholders said the government’s decision to close 49 tourist destinations to visitors will add to the pain.

“You now have three major tourist destinations left – Gulmarg, Sonamarg and Pahalgam. If a tourist goes to Pahlagam, he can’t move to Aru, Baisaran or Betab valley,” Tramboo said.

Muzamil Ahmad Wani, a resident of Srinagar, was constructing a restaurant and a hut at Dodapathri after quitting his job. The Dodaptahri resort in Budgam, 45 km from Srinagar city, is one of the 49 areas on the closure list. “I left my engineering job and took a loan (to do up the resort). It is now closed even for locals,” he said.

Gurez, a valley on the Line of Control in Bandipore, has been closed for both tourists and locals from Kashmir. Mehmood Ahmad, who runs the Gurez Inn Hotel and Restaurant, said, “The Army has put a checkpoint at Tragbal (on the way to Gurez) and no one is allowed any further,” he said.

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“All the bookings have been cancelled. I had six employees and had to let go of five,” he said. “The tensions between India and Pakistan on the border are not helping.”

Bashaarat Masood is a Special Correspondent with The Indian Express. He has been covering Jammu and Kashmir, especially the conflict-ridden Kashmir valley, for two decades. Bashaarat joined The Indian Express after completing his Masters in Mass Communication and Journalism from the University in Kashmir. He has been writing on politics, conflict and development. Bashaarat was awarded with the Ramnath Goenka Excellence in Journalism Awards in 2012 for his stories on the Pathribal fake encounter. ... Read More

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