Operation Sindoor, the successful hosting of the G20 summit in Delhi, the evacuation of Indians from Sudan and Ukraine, and a surge in defence exports: these will headline the national security achievements to be showcased by the Narendra Modi government as it marks 11 years in office on Tuesday, The Indian Express has learnt.
In addition, the government will highlight other flagship policies and decisions implemented since it assumed power for a third consecutive term last year. These include the Cabinet’s approval of caste enumeration in the upcoming census to secure accurate data for policymaking, and the rollout of a unified pension scheme to provide assured pensions to central government employees.
The inauguration of India’s first vertical lift sea bridge—the Pamban rail bridge—and the clearance for the Jammu-Srinagar Vande Bharat Express are also part of the list.
Also on the list is progress under several flagship schemes since returning to power in 2024: guaranteed income via MSP, a special national mission to boost domestic production of pulses and reduce import dependency, steady access to electricity in rural areas, and affordable urea for all, among others.
According to officials, the broader themes of the government’s planned campaign include: serving the poor and marginalised, infrastructure development, Nari Shakti, the northeast, farmer welfare, national security and foreign policy, and ease of doing business. Government schemes and initiatives will be grouped under these categories, with Cabinet ministers and Ministers of State expected to play a key role in messaging.
Officials told The Indian Express that the Ministry of Information and Broadcasting (I&B) began collating major reforms, achievements, and initiatives from the last 11 years—as well as progress made since June 2024—as early as April, to design a creative campaign. I&B Secretary Sanjay Jaju is learnt to have written to all ministries requesting relevant inputs for the campaign.
Additionally, the I&B Ministry is learnt to have sought from other ministries a list of suitable locations for media tours to showcase the on-ground implementation of government schemes. According to officials, the tours aim to provide journalists an opportunity to interact with beneficiaries and other stakeholders, and to witness outcomes first-hand.
The month-long media tours are intended to highlight success stories, innovations, and best practices in a bid to raise public awareness of the government’s programmes and initiatives.