Kim Soo Hyun reportedly hires paid users to flood positive posts amid Kim Sae Ron death fallout, hires 3 crisis management firms

Also read: Kim Sae Ron’s best friend reveals details of their ‘last meeting’; discusses ‘abuse and threats’ in alleged audio

Kim Soo Hyun’s agency, Gold Medalist, had earlier raised concerns about his mental health, citing “extreme psychological distress” amid the backlash over his alleged association with Kim Sae Ron’s death. According to Koreaboo, screenshots shared online revealed multiple examples of nearly identical articles being posted to forums like DC Gallery, Girls Planet 999, Mister Trot, and even League of Legends communities. Many of these posts repeated words such as:

“Kim Soo Hyun looks completely dazed. He can’t even get out of his car…”

“Public opinion is on Kim Soo Hyun’s side. Only the ahjummas here are living in a different world.”

In one case, a user accidentally replied to their own post from the same account, pretending to be someone else. The post discussed Kim Soo Hyun’s 300 million KRW donation to the Sewol Ferry relief fund. Netizens were quick to point out the blunder:

User: “Did he really donate 300 million KRW? Wow, I didn’t expect that.”

The same user replied: “Yeah, right? So impressive.”

Across platforms like Nate Pann (South Korea’s online forum), users have voiced their anger over the alleged media manipulation. Many criticised Kim Soo Hyun and his agency, Gold Medalist, for trying to flip public perception instead of addressing the accusations directly. “This is disgusting. He’s trying everything but proving his innocence,” a user crticised. “Gold Medalist is hopeless. Are they paying minimum wage for this nonsense?” another said. 

Recently, photos surfaced of gifts sent to the actor via his agency. The agency claimed that the gifts were sent to him by international fans. Instead of sympathy, the images led to more criticism, with many accusing supporters of supporting a “pedophile.”

Also read: Was Kim Sae Ron married when she died? Voice recordings claiming her husband had a bad temper surface amid Kim Soo Hyun row

Reports suggest that Gold Medalist has brought in three separate crisis management teams to handle the fallout. The first team, a law firm, is overseeing all legal matters, including allegations involving minors and the claims surrounding Kim Sae Ron’s debt repayment pressure. The second is a management team focused on handling media, advertising, and brand partnerships. With the actor recently being dropped by several brands, both past and newly signed, this team is working to manage the big pushback against his public image. The third is a dedicated crisis management team, reportedly taking a more hands-on approach to the controversy. Reports claim they’ve even reached out to Kim Sae Ron’s “acquaintances and her former agency,” trying to piece together what really happened in the days leading up to her death.