Aman Gupta refuses Shark Tank India pitchers’ Shilajit-based product, Vineeta Singh says they’re losing money with each sale

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When asked by the entrepreneurs to try their product, Aman Gupta, quickly replied with a huge smile plastered on his face, “I don’t need Shilajit… What are you even talking?” This lightened the room up as questions started flying from all over about why they think a product that has been in the market for so many years together would need a facelift of sorts.

The owners responded with claims of increased awareness in India, and a demand in the US for the product, which claims increased strength, improved vitality, and muscle gain. Vineeta didn’t waste a moment before asking if these claims were made after a new study since Shilajit has always been known for erectile dysfunction issue. However, Dheeraj immediately said that what the herb essentially does is that it improves metabolism, and produces energy, which can be positioned in many ways, including sexual health and muscle gain.

But what really tipped the scales against them were the lack of clinical trials to test the efficacy of their product, and their ambition. While Namita drilled home the necessity of doing trials, Aman was quite flabbergasted about their product returns. Even explanations that the market would correct itself after the taboo clears didn’t move the sharks, and Aman said he was out of the deal because there was no control in the burns or the RTOs. “Focus on fundamentals, and base it on evidence,” pointed out Namita, who said that lack of trials even if there was a proper quality management check in place, was concerning.

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With every other shark including Ritesh, who felt it was too early to decide if it had a strong customer base or is it just a fad, Vineeta, who questioned the increasing investment in the marketing cost and losing more money with every sale they make, and Kunal Bahl, who asked them to get back to the drawing board, and decide on cost-cutting and profitability before scaling up, bowing out of the deal, Zinga Vita left the show without getting the sharks to invest in their dream.