Anupam Mittal revokes ‘ameeron ke chochle’ and ‘phuddu product’ comments as Shark Tank India pitchers win him over: ‘Take my number’

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One of the founders said that their clients have repeatedly renewed contracts with them because their products are better. After Ritesh backed out, Namita Thapar followed suit. She said that she is always uncertain about backing businesses that have a ‘low barrier of entry’, which means that other players can enter the market with relative ease. Like Ritesh, she was very impressed by the founders’ attitude. Even Aman Gupta said that he was extremely happy with the products, and promised to become a customer. “But as an investor, I’m out,” he said.

Anupam offered the founders his card for future guidance, but backed out as well. He said, “Hats off to you, you’ve built a solid B2B business. Maine expect kiya tha yeh ameeron ke chochle hain aur aapke number ekdum phuddu niklenge. But you pleasantly surprised me. You’ve captured a cyclical wave, and more and more companies will partner with you to meet their sustainability goals. If you can make yourself their primary brand, then you’ll be in a great place. And you can do this, based on what I’ve seen. For that, you don’t need to raise capital.” The founders left empty handed, but earned the respect of each ‘shark’ on the panel.