Shark Tank India 3: After praising their product, Vineeta Singh calls business model of pitchers ‘senseless’ as they fail to generate profit despite Rs 4.4 crore sales

After eating the coconut ice cream, Vineeta exclaimed, “Bohot yum hai (This is very tasty)”. Namita added, “Generally, sugar-free products have an after taste, but this tastes like this has got sugar.” She asked one of the founders of the company about their sales and he shared, “Last year, we did Rs 4.4 crore.”

Also read | Shark Tank India 3: Pitcher who burnt his certificates after being rejected for peon job gets valuation of Rs 4 crore for taxi business

Sumit Rastogi’s #Artinci may have irresistible sweet indulgences. 😍😋🍧

But, will his numbers help him secure a deal? 🤔💸

Stream new episodes of Shark Tank India Season 3, from Mon-Fri 10 PM, on Sony LIV. pic.twitter.com/CD4kceWTdh

— Sony LIV (@SonyLIV) February 15, 2024

Anupam asked him about the profit they earned and his response left all of them shocked. “There was no profit, there was a loss of Rs 5 crore.” Peyush was intrigued to know how were they incurring losses despite doing sales of Rs 4.4 crore. The founder explained, “We expanded too quickly.” Hearing this, Vineeta suggested, “You were selling on unit-level loss and this is senseless.”

Now, if the Artinci founders got funding from the ‘sharks’, will be known when the episode will be streamed on SonyLIV. The latest season features six new sharks, including Ritesh Agarwal, Varun Dua, Deepinder Goyal, Azhar Iqubal, Radhika Gupta, and Ronnie Screwvala.