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OTT platform Stage saw 60-fold revenue increase after appearing on Shark Tank India: ‘We went from Rs 250 crore to Rs 600 crore’

STAGE founders recently returned to the Shark Tank India platform to showcase how the show played a key role in their growth, helping them double their company's valuation in just two years.

STAGE founders recently returned to the Shark Tank India platform to showcase how the show played a key role in their growth, helping them double their company's valuation in just two years.In Shark Tank India Season 2, Team STAGE had accepted an offer from Aman Gupta, Namita Thapar and Peyush Bansal. (File photo)

Among the many companies that have gained prominence through the business reality show Shark Tank India, STAGE continues to be a fan favourite. Recently, its founders returned to the Shark Tank India platform to showcase how the show played a key role in their growth, helping them double their company’s valuation in just two years.

During their pitch on Shark Tank India Season 2, Team STAGE had accepted an offer from Aman Gupta, co-founder and chief marketing officer of boAt; Namita Thapar, executive director of Emcure Pharmaceuticals; and Peyush Bansal, co-founder and CEO of Lenskart. The deal included Rs 1.5 crore for 0.6 per cent equity, along with an additional Rs 1.5 crore as a loan at an 18 per cent interest rate, placing the company’s valuation at Rs 250 crore.

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In the Beyond The Tank segment of a recent Shark Tank India Season 4 episode, STAGE co-founders Vinay Kumar Singhal and Shashank Vaishnav reflected on the journey of their platform, which offers an extensive library of original stories in shows and movies in Haryanvi, Rajasthani and Bhojpuri. Recalling that the excitement of securing a deal on Shark Tank India Season 2 left them unable to sleep, Vinay described it as a moment of closure. Meanwhile, Shashank added that his father had even arranged a public screening of their episode at the main square near their home.

The founders also shared that STAGE now boasts 700-800 hours of content, with its renewal rate rising to 70 per cent. Hearing this, Aman Gupta expressed his satisfaction in having invested in the “right place”.  He further congratulated them on the company’s valuation reaching Rs 600 crore. Shashank credited content and technology as the key drivers of their success, which has led to a 60-fold revenue increase. “We are doing Rs 50 lakh per day now and is set to record Rs 15 crore this month in revenue,” Vinay added.

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