Gaurav Taneja reveals there was ‘garma-garmi’ during his Shark Tank India pitch, doesn’t deny earning Rs 1 crore in an hour

He said that he decided to take the plunge and pitch on the show when one of his investors encouraged him to. Explaining reports that he makes Rs 1 crore per hour, he said, “You are watching this on January 14. My Shark Tank episode will air on January 15. People have started thinking that I earn Rs 1 crore in one hour, but that’s not how it works. That’s only revenue; it isn’t money in the bank or money in the pocket. It’s a start-up; whatever we earn, we put back into the business. Don’t believe everything you watch on business channels on YouTube. You have to understand how the internet works.”

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He continued, “It was an interesting shoot; it happened in September. I would prefer that you watch the episode first, and then we can talk in detail about it. But a lot of people are saying that Gaurav only went on the show to market his brand, and that I didn’t need funding at all. I wanted both, marketing and the money. You can’t run a business without them. We went for both, it’s not like we didn’t want the marketing. We did. The biggest companies of the world want marketing.”

He said that they asked for funding at a valuation of Rs 100 crore, but he didn’t reveal what actually transpired during the pitch. “People are saying that SonyLiv is putting too much drama into the episodes, like it’s a saas-bahu serial. But you have to understand that they are also running a business. They will follow the audience’s lead. As a start-up, we want marketing and money, and even the sharks on the show want something out of it. They understand perfectly, after four years of doing this, what moments can go viral and what one-liners will make the cut,” he said.