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This is an archive article published on November 22, 2023

Mani Ratnam on box office collections: ‘It’s disappointing that even audiences are talking about numbers’

Mani Ratnam, Mari Selvaraj, Vetrimaaran, Sudha Kongara, Madonne Ashwin, and PS Vinothraj came together for a roundtable discussion to talk about the recent trends in Tamil cinema.

Mani RatnamMani Ratnam at Ponniyin Selvan event.
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Mani Ratnam on box office collections: ‘It’s disappointing that even audiences are talking about numbers’
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Seldom does Mani Ratnam get candid and share his perspectives about things as he belongs to the breed of filmmakers for whom ‘film does the talking’. However, in a recent round table interaction, the filmmaker shared his two cents about the ongoing obsession with box office numbers among the audience.

The round table, organised by Galatta Plus, was attended by Mani Ratnam, Vetrimaaran, Mari Selvaraj, Sudha Kongara, Madonne Ashwin, and PS Vinothraj. They were asked their opinion on the trend of casting big stars to mint moolah at the box office. Vetrimaaran said that post COVID, the market has changed and audiences want to come to theatres only for big star films. He added that it is good for the market and cinema as it generates a lot of money in the industry which increases the salary of everyone.

However, he noted that the lifetime collection of a film like his Viduthalai will not even be as much as the opening day collection of a big star’s film. “When we invest Rs 10 crore, why do we want it to do Rs 100 crore? Why can’t we be happy with Rs 15 crore or Rs 18 crore?” he said.

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Mani Ratnam, on the other hand, was disappointed that the box office has become a subject for the audience. “What is a bit disappointing is that, including the audience, everyone is talking about numbers. Is it a good film or a bad film? Did you enjoy it or not? Is it relevant? Is it required for us to grow? The discussions have gone beyond all this”

Mari Selvaraj, however, interrupted and said that he is not sure whether audiences are discussing numbers. “I don’t think in places like Thirunelveli, they discuss number. For them, it is just about whether the film is good or not.” Ratnam laughed and said, “That’s a good news.”  Selvaraj added that the whole debate around box office collection that happens on social media is forced.

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