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Pavithra Menon’s video mocking Param Sundari trailer, Janhvi Kapoor’s accent removed by Instagram; singer responds: ‘Happy Independence Day’
Pavithra Menon has revealed that Instagram removed her video reacting to Janhvi Kapoor's performance in Param Sundari's trailer after receiving a copyright strike from "a third party".

Besides clocking over 43 million views on YouTube, the official trailer of director Tushar Jalota’s Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor in the lead roles, has also attracted a flood of memes and ridicule, particularly aimed at its caricatured portrayal of Kerala and its culture. Soon after the promo video was unveiled, many took to social media to critique the movie, which appeared marred by stereotypes rooted in a purported apathy towards the state and the lives of its natives. Among those who criticised Param Sundari was Malayalam singer Pavithra Menon, who vehemently expressed her disapproval in a video analysing the various aspects of the film, particularly Janhvi’s accent and attire as a Malayali woman.
Now, Pavithra has revealed that Instagram removed her video after receiving a copyright strike from “a third party”. The singer also shared a screenshot of the notice she received from the social media platform, which stated, “We removed the following content you posted on Instagram because we received a notice from a third party that it infringes their copyright.” Taking a dig at this, she wrote in the caption, “Happy Independence Day to everyone who has a voice.”
In her video, Pavithra also criticised the makers for not casting a Malayalam actor in the lead role. The clip featured a few seconds of footage from the movie’s trailer alongside Pavithra’s reaction, where she asked, “What’s the problem in hiring a proper Malayali actor? Hum kam talented hote hain kya (Are we less talented)?” She continued, “We have done such things in Malayalam films of the 90s when we had to show Punjabis (does an exaggerated balle balle). But now it’s 2025. I think everybody knows how a Malayali talks, and how they are as normal as anybody else. We don’t just wear jasmine flowers and do Mohiniyattam everywhere.”
After Pavithra shared the notice on Instagram, many users rallied in support of her in the comments section. “That means it reached the right ears. We’ll done,” one netizen noted, while another person commented, “They’re scared of this also? Happy Independence Day ig.” An angry Instagrammer wrote, “All Malayalis should submit a copyright infringement report against them for misrepresenting an entire state and its culture – they could have at least watched a few Malayalam movies for reference.” Pavithra later reuploaded her video on Instagram after removing footage from the movie’s trailer.
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Besides Janhvi’s accent and attire, as well as the many stereotypical images presented in the trailer, her character’s name, Thekkupetta Sundari Damodaran Pillai, also attracted significant trolling, with many Malayalees pointing out that no Keralite has ever had a name even closely resembling that. Many native speakers also ridiculed the trailer, claiming they were unable to follow even a single word of the supposed Malayalam that Janhvi spoke.
Also starring Renji Panicker, Siddhartha Shankar, Manjot Singh, Sanjay Kapoor and Inayat Verma, Param Sundari is bankrolled by Dinesh Vijan under the banner of Maddock Films. The movie will hit the screens on August 29.


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