Siddharth slams Ranveer Singh’s new ad campaign, calls it a fail

Rang De Basanti star, Siddharth expresses disgust over the portrayal of women in Ranveer Singh's new ad campaign.

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South Indian actor, Siddharth slams the new ad campaign featuring Ranveer Singh.

South Indian actor, Siddharth, who never shies away from expressing his opinion on various social issues has once again come out in support of women’s rights. The actor expressed his disgust at the recently launched campaign of Jack and Jones, an international menswear brand, in which its new brand ambassador Ranveer Singh is seen carrying a woman on his back with the image captioned as, “Don’t hold back. Take your work home.” The campaign is titled ‘Don’t hold back’.

Siddharth tweeted the picture of the hoarding and wrote, “A new low for women’s rights in the workplace in India. What were they thinking? #Fail”

A new low for women’s rights in the workplace in India. What were they thinking? #Fail pic.twitter.com/3PW5mMaKOt

— Siddharth (@Actor_Siddharth) November 20, 2016

However, Ranveer Singh seems to have a different message to give through the campaign. At the launch of the campaign, he was heard saying that he wants the youth to follow their heart without caring much about what people have to say. He was even thankful to the brand for giving him an opportunity to share this strong message with the young and fearless Indians.

Earlier also the Rang de Basanti actor made it to the headlines for his series of tweets against the glorification of stalking in Indian cinema. One of his tweets read as “We’ve been selling a terrible dream in our films for long. That any man can get the woman he wants just by wanting her enough. Must change!” The actor is one of the few mainstream actors of the Indian film industry who takes a stand against the wrong in the society.

We’ve been selling a terrible dream in our films for long. That any man can get the woman he wants just by wanting her enough. Must change!

— Siddharth (@Actor_Siddharth) July 17, 2016

When a woman stalks a man in our films she’s a vamp. When a man does it he is a hero. It’s a complicated discussion. But it needs to be had.

— Siddharth (@Actor_Siddharth) July 17, 2016

And we think, more people from the film industry need to take inspiration from the Tamil superstar.

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