Shahid Kapoor backed company sells t-shirts and shorts for Rs 7,500 each, hoodie for Rs 11,500; actor says ‘it’s not about how you look’

In a chat with Business Today, Shahid shared that the clothes at Athletifreak are about “expressing yourself physically and mentally.” He added, “It’s not about how you look, it’s about where you are in your head and when you channel and connect with that aspect of yourself, that’s when you become an Athletifreak.”

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He shared that the brand is meant for those people who travel abroad to buy their gym clothes. “I know people who travel abroad just to get stuff that they can wear to the gym and I am like, ‘Why? We should have a store at a mall close to us which has the quality that it takes to satisfy a customer who is used to something of that standard’. And we just felt this was the perfect timing to start this,” he said.

Athletifreak is founded by Mo and Noor Wadhwani, and Priya and Vidit Tulshan are the CEO and COO of the company. Noor and Priya are Mira’s sisters, so, in a way, this business has all the Rajput sisters working together, along with their spouses.

Previously, Mira started Dhun Wellness in Mumbai, where Shahid is also an investor. She also has a skincare line called Akind.