Shah Rukh Khan celebrates as son Aryan Khan’s brand D’Yavol X, with jackets worth Rs 99,000, sells out within a day

Shah Rukh Khan took to social media as he celebrated the brand's second collection getting sold out within 24 hours. Aryan Khan launched D'Yavol X in April 2023.

Shah Rukh Khan- Aryan Khan- Suhana Khan- D'Yavol X

Shah Rukh Khan has been promoting his son Aryan Khan's D'Yavol X along with daughter Suhana Khan. (Photos: Shah Rukh Khan/ Instagram)

Shah Rukh Khan exuded a proud father vibe when he proudly flaunted his son Aryan Khan’s brand D’Yavol X at an airport recently. SRK was seen delighted spotting the brand at the duty free store zone at the airport with his posters. The actor made a video of him spotting the branding and shared it on his social media.

Sharing the video on his official social media platforms, he wrote, “D’YAVOL X was nice to see this at the airport. Time to get some stuff online now!!.”

View this post on Instagram

A post shared by Shah Rukh Khan (@iamsrk)

SRK and his daughter Suhana have been promoting Aryan’s brand. The father-daughter duo also got a photoshoot done for the brand by donning some of its rugged apparels. Reportedly the whole collection, including a denim jacket that SRK donned in one of the pictures, which was reportedly priced at Rs 99,000, and the Killing Smokes hoodie that apparently costed Rs 41,000 was all sold within 24 hours of it dropping in the market. Shah Rukh took to Instagram story to celebrate the brand’s milestone.

Shah Rukh Khan- Aryan Khan- D'Yavol X- sold out

Screenshots of Shah Rukh Khan and D’Yavol X’s Instagram stories.

SRK has been promoting Aryan’s luxury brand relentlessly on social media. He has been posting pictures of himself dressed in the brand’s apparel from the time they dropped the new collection.

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A post shared by D’YAVOL X (@dyavol.x)

The brand’s new collection called ‘Triple Threat. X-2’ includes T-shirts, crop tops, hoodies, and denim jackets and the price of this new collection reportedly ranges from Rs 16,000 to Rs 99,000.

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A post shared by D’YAVOL X (@dyavol.x)

Aryan Khan launched D’Yavol X in April 2023. The brand, barely a year old, is already a hit. Recently Ed Sheeran was also seen flaunting a denim jacket from the brand. Aryan, along with his fashion line is also involved in other businesses. He owns a vodka brand called D’Yavol; both his brands are under his maiden global luxury collection Slab Ventures.

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