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Nora Fatehi slams PR strategies that degrade her to promote new songs: ‘Nora’s career is over, I don’t like that’

In a recent interview, Nora Fatehi revealed that some actors hire PR agencies to market themselves by ensuring they are compared to her.

Nora Fatehi on PR agencies degrading her to promote stars

Nora Fatehi has made a name for herself in Bollywood with her captivating dance performances. She also occasionally showcases her acting skills. In a recent interview with BBC Asian Network, the Canadian actor-dancer revealed that some actors hire PR agencies to market themselves by ensuring they are compared to her.

During the conversation, Nora spoke about how people in the film industry think she is arrogant, but, in reality, she is just straightforward. Moreover, she talked about being judged when she wants to play lead roles in movies instead of just doing a dance number. “My logic is that everyone should be allowed to do songs, and everyone should act. But it should be fair for everybody. When I see these songs, you know what I like about them? That girls are coming out, being confident, being sexy, and trying to perform. What I don’t like is when everybody starts using my name as a marketing tool,” she said.

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Nora Fatehi also shared how actors pay their PR agencies to use her name to promote songs. “So when they want to market a song, they think, ‘Let’s compare it to Nora,’ and I don’t like that. All of the PR agencies are doing it. A new song is coming out? Cool, so they’ll be like, ‘Nora’s career is over,’ or ‘She can eat 100 Noras for breakfast.’ I know who’s behind this, and I know how much you have to pay to do that. I get a lot of PR packages convincing me to do the same, but I refuse. I won’t compare myself to anyone or bring someone else down. If a song is going to work, it should be because people appreciate my talent, not because they’re excited to replace someone else—that’s just ridiculous,” Nora added.

The actor-dancer revealed that she observed this pattern while she was on bed rest because of an ankle injury. Nora accepted that while some of the songs were classy, others were simply bad.

On the work front, Nora Fatehi will next be seen in Be Happy, with Abhishek Bachchan. The film is set to premiere on March 14 on Amazon Prime Video.

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