MS Dhoni The Untold Story box office collection day 10: Sushant Singh Rajput film earns Rs 109.3 cr, on to a double ton

Bollywood trade analyst Taran Adarsh shared MS Dhoni The Untold Story box office collection and wrote: “#MSDhoniTheUntldStory [Week 2] Fri 4.07 cr, Sat 5.20 cr, Sun 5.90 cr. Total: ₹ 109.30 cr. India biz. Note: Hindi+Tamil+Telugu versions.”

He added, “#MSDhoniTheUntldStory collected ₹ 15.17 cr in Weekend 2, taking the 10-day total to ₹ 109.30 cr. Note: Hindi+Tamil+Telugu versions.”

He also shared the list of Hindi films that crossed Rs 100-crore mark this year. The list includes Akshay Kumar’s Airlift, Rustom and Housefull 3, Salman Khan’s Sultan and MS Dhoni biopic. Taran tweeted the number of days these films took to reach the Rs 100 crore club too.

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MS Dhoni film turns out to be a profitable venture as it has already covered the cost of its making and that too within one week. The film got a massive global release that went way beyond 5000 screens.The film is produced by Fox Star Studios and it is a sure hit as even though they spent Rs 84 crore (not including the cost of marketing) into making the film, they also ensured that there was good ground covered even outside revenues expected from theatrical sales. So, beyond the spectacular box office returns, the film has earned money through some smart marketing initiatives.

First step in this direction was to earn revenue worth Rs 15 crore from in-film spots. In addition, they also incorporated music in the film while also pushing the film as a family affair. That also earned them a very good slot for satellite deals and brought in Rs 45 crore.

Also read | MS Dhoni The Untold Story Vs Mirzya Box Office: MSD Biopic Stumps Harshvardhan Kapoor film

Check MS Dhoni The Untold Story box office collection day 9 here:

#MSDhoniTheUntoldStory is 100 not out [₹ 103.40]… Note: COMBINED TOTAL from all 3 versions – Hindi+Tamil+Telugu… India biz.

— taran adarsh (@taran_adarsh) October 9, 2016

#MSDhoniTheUntoldStory [Week 2] Fri 4.07 cr, Sat 5.20 cr. Total: ₹ 103.40 cr. India biz. Note: Hindi+Tamil+Telugu versions.

— taran adarsh (@taran_adarsh) October 9, 2016

HINDI FILMS that crossed ₹ 100 cr – 2016:#Airlift [Jan]#HF3 [June]#Sultan [July]#Rustom [Aug]#MSDhoniTheUntoldStory [Sept]
India biz.

— taran adarsh (@taran_adarsh) October 9, 2016

DAYS taken to reach ₹ 100 cr – 2016#Sultan – 3#Rustom – 9#MSDhoniTheUntoldStory – 9 [incl dub versions]#Airlift – 10#HF3 – 13
India biz

— taran adarsh (@taran_adarsh) October 9, 2016

#MSDhoniTheUntoldStory – OVERSEAS – Total after Weekend 2 [till 9 Oct 2016]: $ 4.3 million [₹ 28.63 cr]… EXCELLENT!

— taran adarsh (@taran_adarsh) October 10, 2016

Also read | MS Dhoni The Untold Story box office collection day 8: Film ready to enter Rs 100 crore club

MS Dhoni; The Untold Story is definitely unaffected by the new releases this week, which are Mirzya and Tutak Tutak Tutiya.