Kriti Sanon has turned marketing guru for Diljit Dosanjh and Varun Sharma as the trio kicked off promotions for their upcoming film Arjun Patiala in a unique fashion. In Episode 1 titled "What is marketing?", we see Kriti teaching her two male co-actors things that need to be done before the film's trailer releases. The over a minute and a half long funny clip begins with Diljit and Varun planning a Goa vacation after wrapping up the shoot of Arjun Patiala. But before they could get their beach holiday sorted, Kriti enters and begins giving a lecture on the essentials to a successful marketing campaign and why they need to do that for their upcoming romantic comedy. According to Kriti, the film needs "SVTS - Strategy, Viral, Trending, Samjhe?" And as she dons her professor mode, Diljit swoons over her beauty sitting in her class, only to be brought back to his senses by his lady love. Watch | What is Marketing? – Episode 1 Kriti had recently spoken to indianexpress.com about the quirky romantic comedy. She said, "It is not a love story. It is more of a comedy with love as one of the angles, but there is a lot of north Indian Punjabi chaos happening. So, it is a crazy mad north Indian comedy." Arjun Patiala went on floors in February last year and was shot majorly in Punjab. The film has Kriti Sanon playing a crime journalist while Diljit Dosanjh will be seen as a small town cop.
